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You got faster. You read more. You took the specialist courses. You built up ten years of domain knowledge - the kind that lets you move through a dense clinical outcomes assessment without stopping to look anything up. And here's what that earned you: less money per project. Not because the market doesn't value expertise. Because you're pricing by the hour. The billable hour has a hidden logic that works against you every time you improve. A junior translator takes six hours to work through a PRO instrument. You take three. The project fee - if you're both billing by the hour - pays you half what it pays them. You absorbed a decade of hard-won knowledge. The pricing model handed the reward to the person who needed longer to think. That's not a quirk. It's a structural punishment for becoming good at your job. Matthew Crawford writes in Shop Class as Soulcraft that genuine craft involves judgment - the kind that can't be reduced to a checklist or a template. A skilled mechanic doesn't just follow instructions. They read the machine, notice what's off, apply knowledge that took years to build. That judgment has no natural home in an hourly rate. The hour measures time. It doesn't measure what happened inside the hour - the pattern recognition, the terminology recall, the clinical intuition that stopped a mistranslation from reaching a trial protocol. When you bill for time, you bill for the container. Not the contents. There's an alternative framing, and it changes everything. Stop selling hours. Start selling outcomes. What does a pharmaceutical project manager actually need from you? Not six hours of careful translation. Not even three. They need a validated, audit-ready document that won't come back from the sponsor red penned with queries. They need confidence that someone with the right background handled it. They need to take it off their to do list and not think about it again. That outcome has a value. It has nothing to do with how long it took you. When you price your outcome - not your time - your expertise becomes an asset, not a liability. Getting faster makes you more profitable, not less. Getting better compounds directly into margin. This is what RAAS looks like in practice. Not Results as a Service as a slogan - as a pricing logic. You're not selling hours. You're not even selling words. You're selling the confidence that comes from working with someone who knows what they're doing. The billable hour made sense in a world where time and effort were the best proxies for value. Before specialisation. Before the kind of domain depth that lets you catch a mistranslated primary endpoint in a clinical survey before it reaches a patient target population. That world still exists. A lot of translators are still living in it. But the clients who understand what they're buying - the pharmaceutical project managers, the CRO heads, the regulatory affairs teams who've worked with the wrong translator and know what it costs - those clients don't need to count your hours. They need to trust your judgment. Price accordingly. If you want to move from hourly billing to outcome-based pricing - and you're not sure where to start - hit reply. I work with a small number of online language professionals on exactly this.
for the first week of May 2026 Upcoming online training Tuesday 26th May 17h CET This week's issue is about the billable hour punishing you for getting better. The fix is outcome-based pricing - but outcomes only command premium rates when you're operating in a niche where the stakes are high enough to justify them. Linguistic validation is that very niche. Most translators know it exists. Very few know how to break in - or why it's one of the last areas AI genuinely can't touch. (PRO instrument validation requires cognitive debriefing with patients, regulatory documentation, and clinical judgment. That's not a workflow you can AI prompt your way through.) I'm running a three-session live webinar series in partnership with Wordscope that takes you through the full picture: → Session 1 — How the clinical trial ecosystem works and where LV sits as a regulatory compliance function - not a translation service → Session 2 — The complete LV workflow: forward translation, back translation, reconciliation, physician review → Session 3 — Cognitive debriefing from the inside: patient interviews, documentation, and how to position yourself as the undisputed specialist on the project By the end, you'll know how to pitch LV work to CROs, cite FDA PRO Guidance and EMA guidelines in client conversations, and move into a Tier 1 rate bracket. First session: 26 May, 17h. Online. Live. [Register here] To your online success, Jason Willis-Lee Founder, The Entrepreneurial Translator Forwarded this email? Sign up here |
The Entrepreneurial Translator is for freelance translators, editors and copy editors who want to future-proof their business. Expect weekly tips on finding direct clients, using AI tools smartly and building sustainable income—without overwhelm or fluff.
You got faster. You read more. You took the specialist courses. You built up ten years of domain knowledge - the kind that lets you move through a dense clinical outcomes assessment without stopping to look anything up. And here's what that earned you: less money per project. Not because the market doesn't value expertise. Because you're pricing by the hour. The billable hour has a hidden logic that works against you every time you improve. A junior translator takes six hours to work through...
There's a conversation happening before you even open your mouth. Before the scouting call. Before the proposal. Before the first e-mail exchange where you talk about the project, the timeline, the complexity of the terminology. The moment a potential client sees your rate, they draw a conclusion. Not about your price. About you. And here's the uncomfortable part: they're usually right. A low rate doesn't just signal low cost. It signals low stakes. It tells the client that you're not sure...
There's a conversation happening before you even open your mouth. Before the scouting call. Before the proposal. Before the first e-mail exchange where you talk about the project, the timeline, the complexity of the terminology. The moment a potential client sees your rate, they draw a conclusion. Not about your price. About you. And here's the uncomfortable part: they're usually right. A low rate doesn't just signal low cost. It signals low stakes. It tells the client that you're not sure...