In mid-October, a client of mine who owns a linguistic validation company heads to a major industry event. The question lying squarely on the table: How do we make sure sponsors already know us before they reach the stand? The company runs linguistic validation and cognitive debriefing for clinical trials. ISO 9001-certified, rigorous methodology. And like most specialist vendors, much better at the actual work than at talking about it. Most vendors treat a conference as the start of the...