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Are you using the most underrated strategy to stand out in your market?
Hi Reader Last week, I held an exciting discovery call with a consulting prospect who was struggling with something surprisingly common in personal branding. Expressing his authentic voice. He knew his industry had a major problem. He had the experience and insight to address it. But he hesitated to say it out loud — afraid of being “too much,” or rubbing people up the wrong way. Sound familiar? Here's the truthbomb. The founders who truly stand out are the ones brave enough to speak up...