Hi Reader

Last week, I held an exciting discovery call with a consulting prospect who was struggling with something surprisingly common in personal branding.

Expressing his authentic voice.

He knew his industry had a major problem.

He had the experience and insight to address it.

But he hesitated to say it out loud — afraid of being “too much,” or rubbing people up the wrong way.

Sound familiar?

Here's the truthbomb.

The founders who truly stand out are the ones brave enough to speak up clearly, confidently and authentically — even if it ruffles feathers.

In a crowded market, personality and POV (point of view) matter now more than ever.

Not gimmicks. Not copy catting what everyone else is doing.

You don’t need to drown out the rest. Just give more authentic you.

If you’re holding back from saying what you really think, ask yourself:

• What am I afraid people will think?
• What problem do I see that no one else is talking about?
• What truth do my ideal clients need to hear from me?

Remember, your real voice is your best" talkaboutable edge".

Don’t dilute it.

Don’t hide it.

Own it like a badge of honour.

Stand out from the crowd for the all right reasons.

🔥BEHIND THE SCENES THIS WEEK… 🔥

Conference news

I’m thrilled to be a first time joint sponsor at the Tremédica conference in Córdoba this week, which celebrates the incredible work of medical translation and linguistic validation professionals.

I’ve also been invited to speak later this year in France on the linguistic validation micro-niche and to lead a personal branding clinic for medical translators—further details coming soon!

🎤 Guest Podcasting Slot

A few days ago I was excited to address the Linguistic Validation Café this week ably hosted by seasoned LV consultant Nur Ferrante and very skillfully moderated by life sciences expert Nataliya Nedkova.

I shared my best strategies to build an over subscribed business model to a highly engaged LV micro niche. Check out the episode on the link above.

🎤 Coming soon on my podcast

This week I pitched Lucy McCarraher to be a guest on Freelancer Training on How to Find More Direct Clients. Lucy is the CEO and founder of Book Magic.ai. If you're thinking of writing a business book to raise your authority this one is a must listen!

✅Weekly Tech Tip:

This week, I made a big business decision...

🎉 I switched email marketing platform

If you’re starting your email list, this is the moment to get intentional. After testing out various tools, I’ve landed on ConvertKit as the platform that finally ticks all the boxes: easy to use, clean landing pages, smart automation workflows and a focus on creators and niche experts.

Here’s what I’d recommend if you’re starting from scratch:

✅ Offer a valuable freebie e.g. checklist, quiz or short how to guide in exchange for an email
✅ ConvertKit builds your landing page + automates your delivery
✅ Focus on ONE clear call to action (CTA)
✅ Promote it all over the shop: your social bios, website, email signature

Most importantly?
Start small. Stay consistent. And build real know, like and trust with each and every email you send.

If you’re ready to start an email list the smarter not harder way, I recommend giving ConvertKit a whirl 👉 here​

🔥Whenever you're ready here are various ways I can help you… 🔥

The following are open to you with a variety of starter options:

1) Start right now and get the Entrepreneurial Translator worksheet bundle

Level up your translation business with 4 actionable guides for direct client marketing, niching down, onpage SEO and storytelling. Start positioning yourself as the go to expert your clients are looking for now.

2) Entrepreneurial Translator Accelerator​
Your fast-track to expert support, strategic insight and serious levelling up. Inside, you’ll get:

✨ Regular guidance and personalized feedback
📂 Access to my full Entrepreneurial Translator Vault—all my trainings, templates, scripts and top tools
🧠 My eyes on your positioning, offers, designs and documents—bringing the unique lens of a translator, strategist and creative mentor.

This dives deeper and 10x faster than any Zoom call—because no one else brings my exact blend of professional experience to the table.

Curious if it’s a fit? 👉 Book a call now and let’s talk.

To your online success,

Jason Willis-Lee

CEO and Founder, The Entrepreneurial Translator
First Time Author of How to Find More Direct Clients​

Fancy Getting Social?Linkedin | Facebook | Instagram​